LATICRETE Creates Customer Experience Unit
BETHANY, Conn. – LATICRETE recently created a Customer Experience Department in an effort to unify operations and enhance performance.
Art MintieThe new department, which unites Technical Services, Customer Service, Quality Assurance and LATICRETE University, will be led by Art Mintie, who holds more than 25 years of experience in dealing with technical service with the company.
“By pulling together all of the best parts of our customer service, technical services, quality assurance and LATICRETE University training programs, we will be able to create a seamless, transparent customer journey that makes interacting with our company easy and positive,” said Mintie, who also moved into a new role as Vice President of Customer Experience.
The Customer Experience department will integrate systems and structures from the company’s four customer-facing areas to streamline resource sharing and enhance communications between LATICRETE and its customers.
“For example, aligning LATICRETE University with the Customer Experience department enables us to broaden our training to include insightful tutorials, as well as deepen our understanding of our customers’ desires and expectations,” Mintie said. “Leveraging digital technology, while maintaining our intense focus on serving our customers in a unified approach across all of our service departments, will allow us to provide cutting-edge support demanded from an innovative, modern manufacturing partner.”
Mintie joined LATICRETE in 1995 as a member of the Technical Services department. Over the past 26 years, he has moved up the ranks within the company’s Technical Services department, most recently serving as Senior Director.
“To better serve our customers, we are unifying all LATICRETE North America customer-facing internal resources under one leader,” said Ed Metcalf, President and COO of LATICRETE North America. “We are extremely fortunate to have Art Mintie, with his exemplary record of service to our industry, to step in as that leader.”
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry, including a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SUPERCAP® System.
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