IKEA Makes Caesarstone Exclusive Vendor
MENASHE, Israel – Caesarstone scored a high-visibility outlet for its quartz surfaces – along with other materials – today by pairing up with IKEA in an exclusive U.S. agreement.
Caesarstone, according to a company news releases, will “serve as IKEA US’s exclusive non-laminate countertop vendor,” and will “source, finish and distribute countertop products, including mainly Caesarstone quartz surfaces as well as other materials.”
Caesarstone’s move into IKEA stores will be slow. The company’s release noted that the program “is expected to occur over time with no material impact” this year. It also isn’t expected to make any changes in the company’s 2013 financial guidance given to stock analysts.
“We are excited to begin this important relationship with one of the world’s great retailers,” said Yosef Shiran, Caesarstone CEO. “IKEA has been a driving force in bringing great modern design and tremendous value to a wide range of consumers around the world, particularly through their customized kitchen and bath product lines.
“This collaboration with IKEA reinforces Caesarstone quartz surfaces’ superiority in quality and designs. We believe that our organization’s strong capabilities will make this project a success and we look forward to contributing to the continuing success of IKEA.”
IKEA, based in Delft, the Netherlands, oversees a U.S. operation of 38 stores in 22 states.
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