Anater Joins White Good

LANCASTER, Pa. – Marketing/communications agency White Good adds Paul Anater to its public relations team to support the Thos. Moser, KBIS and Miele accounts.

Paul AnaterAnater joins White Good after having spent the previous two years as a freelance marketing consultant based in Florida. Anater began his career in advertising, and spent a decade as a kitchen and residential designer.

In addition to the aforementioned paths, he’s also carved out an audience for himself as a design blogger, copy writer and free-lance journalist. He coordinated the social-media efforts for Coverings this year in Orlando, and will do so again for the 2013 event in Atlanta.

Anater has worked with such brands as Google SketchUp, Brizo, GE Monogram, Bosch, Kraftmaid, Blanco, Houzz.com, Sub-Zero/ Wolf, Kitchens.com, IMM Cologne, Modenus.com, Delta and Chevrolet.

Anater is a Lancaster-area native and looks forward to the opportunity to return to his roots and continue to work with national and international accounts.

“I build communities around brands” he says. “My physical location doesn’t matter so much as my access to an internet audience does. I can work from anywhere; I’m looking forward to reconnecting with my Pennsylvania heritage, while at the same time continuing to work with world-class brands.”

“We are thrilled to welcome Paul to our shop, said Sherry Qualls, White Good president. “Pros of his caliber are hard to come by.  Not only will Paul be an asset to our clients and the agency, but to the community as well. His creative insights, experience and know-how are a boon for all of us.”

Anater will  relocate to Lancaster in early 2013.

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