Going Direct: Brazil to Brussels
VITÓRIA, Brazil – Brazilian officials – including those from the Brazilian Natural Stone Association (Centrorochas) – went to Brussels, Belgium, in mid-October for two days of direct support for Brazil’s trade in Europe
Fabio Cruz, vice president of Centrorochas, noted that European countries already do business with it, but some of the material passes through local companies who do their own processing and resell them to other markets.
“There is room for us to play a larger role, both through direct sales and by developing partnerships with European counties,” he said.
Along with showcasing products and participating in international trade fairs, the sector aims to build closer ties with professionals who influence purchasing decisions, identify projects that are still in the planning stages, and develop initiatives tailored to the characteristics of each market.
Among the proposals discussed was the hosting of a Brazil Stone Experience in Europe, similar to programs already hosted in Riyadh, Saudi Arabia, and Washington.
The discussions also covered potential partnerships with European companies, particularly in Portugal.
Environmental requirements in the European market were also discussed. In this context, a sectoral Environmental Product Declaration, or EPD, project for Brazilian granite, marble and quartzite were highlighted.
Currently under development this study seeks to gather data on the environmental impacts of these materials and establish benchmarks for the entire Brazilian industry.
Also under discussion is a proposal to address challenges in international maritime transport. Cruz suggested that information be gathered on volumes, routes and logistical needs of different exporting sectors to establish a coordinated dialogue with major shipping companies.
“Brazil-EU Sectoral Planning: From Agreement to Market” was organized by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian Ministry of Foreign Affairs, as well as Brazilian trade representatives from eight European countries.
