LX Hausys Forms Design Council
ALPHARETTA, Ga. – LX Hausys America launches the LX Hausys Design Council, a cross-channel group created to integrate real-world market feedback directly product development process.
Made up of interior design, stone fabrication, distribution and home center professionals, the council will make sure future VIATERA products align with customer expectations, regional design preferences and application needs.
Its work will culminate with the launch of next year’s VIATERA products at the Kitchen and Bath Industry Show (KBIS) next February in Las Vegas.
Yael Goldshmid, director of surface product development, says this won’t be like other design councils that seem to assist mainly in trendspotting or serve as ambassador groups. Instead, the LX Hausys Design Council will play a meaningful role in the creating of new VIATERA quartz products.
“With this group, we’re taking another strategic step to ensure our products have market fit and long-term relevance,” she says. “The council will also advise on application and installation methods, as well as the viability of using VIATERA beyond traditional kitchen and bath countertop applications.”
The eight council members, chosen from strategic U.S. markets, attended a kickoff meeting earlier this spring at LX Hausys’ manufacturing plant here to review the company’s initial 2027 product ideas.
The Design Council members are
- Elizabeth Joice of Elizabeth Joice Interiors in Cumming, Ga.;
- Jodi Cohan of JAC Studio in Newport Beach, Calif.;
- Lisa Sanchez of Nota Bene Design Studio in Alpharetta, Ga.;
- Stephanie Wiott of Stephanie Wiott Designs in Carmel, Ind.;
- Amber Newton of Innovative Surfaces in Hastings, Minn.;
- John Pulido of 3JS Workshop in Fort Lauderdale, Fla.;
- Audrey Orta of CRS Marble and Granite in San Antonio; and
- Krystal Wright of Sage Surfaces in Linton, Ind.
The council will meet twice more this year, with members providing feedback on a host of topics from product concepts and prototypes to finished choices, decorative element pairings, pricing and materiality.
By bringing together voices from multiple sectors of the industry, the company hopes to create a more holistic approach to product development, balancing design inspiration with fabrication practicality, market demand and customer expectations.
LY Hausys will also hold a panel discission at its KBIS 2027 booth where Goldshmid and members of the design council will provide insight into how the new 2027 VIATERA colors were developed, while also meeting to begin planning 2028 product design ideas.