Neolith Adds Chief Brand Officer

ALMAZORA, Spain – Neolith has announced the appointment of Nieves Contreras as chief brand officer.

The new role reinforces Neolith’s global vision and its commitment to a more cohesive brand narrative for the sintered stone surfaces producer.

As the CBO, Contreras will lead the global strategic integration of the brand, design and sustainable innovation. She will bring together communication, positioning, storytelling and corporate culture to strengthen the company’s role as an international leader in premium architectural surfaces.

Neolith CEO Walter Ceglia called the move a key step in the company’s evolution as a global brand while creating a strong and consistent narrative across international markets.

“The diversification of our markets – both geographically and across products and segments – will also play an essential role in strengthening our positioning and supporting our future growth,” Ceglia said.

Contreras brings more than 20 years of international experience in creative leadership and design strategy. Most recently she served as director of the Creativity Department and a member of Lladro’s executive committee where she led the company’s brand strategy and creative transformation over the past eight years.

Her career also includes experience at international studios, along with ties to the academic and cultural worlds of design. She is currently pursuing a doctorate in design at the Universitat Politecnica de Valencia and holds international certifications in Boards of Directors and Good Governance.

Contreras said Neolith represents a contemporary vision of architecture and living spaces where technical excellence and sustainability come together with design and culture.

“I take on this new challenge with the goal of strengthening a global brand that is consistent, inspiring and closely connected with architects, designers and specifiers around the world,” she said.