China Show a Success for Brazil

VITÓRIA, Brazil – Organizers of last month’s Xiamen Stone Fair weren’t the only ones reporting an outstanding event. During the four-day show, Brazil’s contingent registered $19.4 million U.S. in immediate business deals, and a projected $35.2 million U.S. over the next year.

Brazilian officials say the performance demonstrates increased commercial efficiency, with greater conversion and higher-quality contracts.

Brazil’s participation took place within the scope of It’s Natural – Brazilian Natural Stone program, which was developed by the Brazilian Natural Stone Association Centrorochas, in partnership with the Brazilian Trade and Investment Promotion Agency ApexBrasil.

The program brought together 22 exporting companies, four of which participated in the event for the first time.

The results represent a sharp uptick in results from the 2025 Xiamen show, when immediate business deals totaled $7.7 million U.S., with a projected $32.9 million in sales over the next 12 months. China is the second main destination for Brazilian natural-stone exports.

Tales Machado, president of Centrorochas, described China as “a very strategic market.” He added, “…the performance this year demonstrates increased commercial efficiency, with a greater focus on the quality of relationships.”

In total, 1,249 business contacts were registered by the Brazilians, 647 of which were new. Although the majority came from China, there was also interest by buyers from Australia, Vietnam and India.

Exports of Brazilian natural stone to China have consistently expanded in recent years with much of that growth driven by the demand for granite, which accounts for 57.5% of sales. That’s followed by quartzite, and then marble.