Vadara Expands U.S. East Coast Distribution

AUSTIN, Texas – Vadara Quartz Surfaces adds four new distributors representing the East Coast from South Carolina to New York.

Vadara’s new stone surfacing partners are:

■ G\lobal Stone Granite & Marble, for all New York boroughs except Manhattan, as well as Westchester County;

■ Dente Trading, for Manhattan, New Jersey and the Philadelphia metro area;

■ MMG Tile + Stone, for Maryland, Delaware, the District of Columbia, and nortthern Virginia, and;

■ Francin, Inc., for North Carolina and South Carolina.

The four distributors, all established in the stone industry for years, are expected to play significant roles in strategically extending the Vadara brand.

Renee Dente Primmer, vice president of Dente Trading, says Vadara is a product they would source for their own projects, while Bobby Efthimiadis, vice president of business development at MMG Tile + Stone, says Vadara is the first quartz line it has carried in more than 30 years in business.

Ed Rogers, executive vice president of U.S. Surfaces, the parent company of Vadara, says that company is excited to embark on the new distribution partnerships.

“At Vadara, the relationships we build with our distribution channels are integral to our business,” Rogers says. “We pride ourselves on aligning our goals with premier surfacing dealers sharing a similar mission to deliver high-quality materials to consumers.”

The new partnerships are also expected to increase brand recognition across the region.