Neolith: Looking Ahead in Year’s Second Half
CASTELLÓN, Spain — TheSize, the parent company of Neolith, recently presented its strategic plan for the rest of the year, including the introduction of surfaces without crystalline silica.
The company will also complete the opening of three new distribution centers around the globe. Overall, the company is seeing a positive market reaction following promising first-quarter results.
The new distribution centers will cover three continents – Europe, America, and Oceania – in an effort to strengthen international presence of the brand. In February, a new center opened in Gothenburg, Sweden, along with completion of renovations at a new Neolith distribution center in Los Angeles.
A center in Auckland, New Zealand, is in the middle of renovation and will open in the third quarter of 2024. At the end of the year, the company will have 25 distribution centers around the world.
The new Atmosphere product line, is now going into distribution, according to Jesus Ayarza, Neolith Group CEO. He called them “products that are at the forefront of the industries.”
In parallel to the launch of Atmosphere, Neolith also unveiled its all-new crystalline silica-free product line known as “Neolith for a New Era.” The New Era product first appeared last month in Australia, where engineered-stone products containing crystalline silica are banned beginning today.
Ayarza noted that Neolith made great efforts and a high investment in research and development to create surfaces for the New Era product. The result is a surface that meets the most-demanding professionals’ needs while having the same technical characteristics customers are already familiar with.
Ayarza expects a period of conversion between materials, but “ee truly believe marble workers and installers will be impressed by how they can work with them.”
Ayarza, who will complete his first year as Neolith CEO next month, said that after facing major challenges in 2023, especially a decline in the demand for construction materials, the company wants to be ambitious and moderately optimistic for 2024.
“The first quarter of the year has ended very well above our forecasts,” Ayarza noted.
