Marmomacc: Now Two Shows in One (Fairground)

VERONA, Italy – Marmomacc will partner with Abitare il Tempo, a original and unique event on the international exhibition scene dedicated to interior design and furniture, for a joint appearance at the VeronaFierer this September.

The two events will run concurrently on Sept. 24-27 as part of a distinct strategy implemented by Veronafiere for synergic involvement of an international professional audience comprising designers, architects and contract sector operators for a full-scale “design forum”.

This important liaison between the two shows means that Marmomacc will integrate experimental proposals in terms of artefacts, design and furnishing in the hospitality segment, while Abitare il Tempo will broaden its target in terms of exhibitors and visitors alike.

In 2013, Marmomacc attracted a record number of 56,992 visitors, up by 8.81%, and more than half international from 143 countries, boasting 20.61% attendance from Asia and the Middle East and significant participation from non-EU countries. The top ten specialised operators came first of all from Germany, followed by India, Spain, Turkey, France, the United States, the United Kingdom, China, Russia and Brazil.

The four days of the event welcomed well over 1,400 exhibitors from nearly 60 countries with new entries from Singapore, Slovenia and Ireland; the were 16 international group attendances, with the return of Palestine and the debut of Tunisia, and 44 official trade missions from 44 countries.

Abitare il Tempo will now be located in PALAEXPO, where qualified companies with a strong vocation in the contract segment and tailor-made projects, while Hall 1 will host Inside Marmomacc and Abitare il Tempo cultural exhibitions, events and conferences. This new exhibition concept ensures better integration of visitors to the two shows and allows all exhibitors to play an active role in the programme of events through company workshops, B2B meetings and experimentatal exhibitions.

“Being direct organizers of exhibition events means that we can create new forms of cross-marketing and constantly innovate our products by adapting them to the needs of international operators,” said Diego Valsecchi, sales sirector of Veronafiere. “Collaboration between Marmomacc and Abitare il Tempo takes this direction.”